Back to Library
INDUSTRY ARTICLEStrategic Growth

Trying Out New Markets

July 27, 2022
customer segmentationmarket researchbusiness planningsales strategyrevenue analysis

The article emphasizes the importance of identifying and understanding the top 20% of customers that contribute to 80% of sales revenue. By conducting an 80/20 assessment and defining a new target market based on this analysis, businesses can develop a focused strategic plan to effectively market their services. A well-structured business plan not only identifies the ideal customer but also helps in avoiding less profitable segments.

INDUSTRY ARTICLE

Trying Out New Markets

"Focusing on the top 20% of customers can significantly enhance revenue and market strategy, guiding businesses toward more effective targeting and sales planning."

Free Shop Growth Insights

Get Marshall's newest articles, proven strategies, and practical ideas on profitability, leadership, operations, sales, pricing, and AI for decorated apparel businesses. Built from 33+ years of industry experience and helping more than 3,000 shops improve performance.

Free Shop Growth Insights

Get Marshall's newest articles, proven strategies, and practical ideas on profitability, leadership, operations, sales, pricing, and AI for decorated apparel businesses. Built from 33+ years of industry experience and helping more than 3,000 shops improve performance.