0:033 secondsHey, it's Marshall with Shirt Lab and today I want to show you how uh we created the t-shirt design for the Shirt 0:1111 secondsLab AI Summit. Now, the AI Summit was held at the M&R manufacturing facility 0:1818 secondsin Roselle, Illinois, and we're really proud to partner with them because one of the things we were able to do was to 0:2525 secondscreate some really fun variable data inspired printed items for our attendees. So, we did three different 0:3434 secondsthings. The first thing we did was a t-shirt design, which is what you're seeing right here. And we also did using 0:4242 secondsDTF transfers on their Quattro, we did some bags that SNS Activeware provided us and everybody enjoyed them. And so 0:5151 secondsfor the t-shirt, using transfers, we did variable data on the neck labels with the sizes. And then for the main t-shirt 1:001 minutedesign, we created this image and every attendee got their logo on it. And so I want to kind of walk you through how we 1:081 minute, 8 secondsset up that file. So maybe you could do something similar for your customers. So first off, we had to like kind of figure 1:161 minute, 16 secondsout what we were going to do. So I had a lot of conversations with the team at M&R and we kind of came up with a game 1:241 minute, 24 secondsplan. And the idea here was we would have a main design and they would have a kind of a fake embroidered patch at the 1:321 minute, 32 secondsbottom and that would set up the kind of device for putting the logo on it. And so we use midjourney to create the patch 1:401 minute, 40 secondsshape. So it looks like different thread. And you can see at the bottom we've got one for shirt lab tribe, one for M&R, and then we have a blank patch. 1:491 minute, 49 secondsAnd then what I did was is I brought in the attendees logos that we asked for when they registered. And we divided 1:571 minute, 57 secondsthese up by the shirt sizes. So we would match up the correct shirt logo with the correct shirt size for the attendee. And 2:062 minutes, 6 secondsso when we're printing these, we just have to print this version for the large for Jay and then we turn this off and 2:152 minutes, 15 secondsthen we can print the large shirt for Sean. It's just that easy. And anybody who didn't order soon enough, we had a 2:242 minutes, 24 secondskind of a cut off date, they received one with just the year on it. And let me show you that. And that's what this looks like. So, everybody got something 2:322 minutes, 32 secondsdifferent, but what was really fun here is that we are able to use this technology in a unique way to make our 2:392 minutes, 39 secondsattendees happy. And I think using the M&R digital squeegee or the M&R Quattro, you could do something just like this 2:472 minutes, 47 secondsfor your customers, right? So, let's take a look about how this stuff was actually printed and manufactured. So, 2:562 minutes, 56 secondsyou've seen the file. Now, let's see this stuff in action getting printed. In order to get a great result, the first 3:043 minutes, 4 secondsstep needed is to take the file and prepare it for production. Here, Cody Corsano with M&R starts the process by 3:123 minutes, 12 secondscreating a few new files. An important task, he will make the art for separation for analog screens that will become the foundation on which the 3:213 minutes, 21 secondsdigital print is built. The underbase will print below the digital component. 3:263 minutes, 26 secondsAnd lastly, the separation layer for the overprint clear, which protects the digital print. The DS4000 digital 3:353 minutes, 35 secondssqueegee print is unique because it combines the speed and low cost of a screen printed white underbase with the 3:433 minutes, 43 secondsflexibility and high color gamut of digital printing. Today, we're printing on the jerseys 570MR 3:503 minutes, 50 secondsin black. This 4.9 ounce USA grown 100% cotton ringspun tea is perfect for a job 3:593 minutes, 59 secondslike this. The t-shirt is loaded like a traditional screen print job. The most common printing presses used in tandem 4:074 minutes, 7 secondswith the digital squeegee are the M&R Striker Challenger 3 and Gauntlet 3. 4:134 minutes, 13 secondsToday the crew is using a brand new Gauntlet 4. The first screen is a high solids acrylic water-based screen for 4:204 minutes, 20 secondsthe underbase. Because it is water-based ink, it is doublestroked. The underbase is flashed to gel the ink. 4:294 minutes, 29 secondsThen the M&R hot head applies heat and pressure to set up the underbase perfectly for the digital print. Next, 4:374 minutes, 37 secondswe're printing a puff ink screen underneath the fake embroidered patch elements of the design to give those areas a little dimension. The ability to 4:464 minutes, 46 secondsadd special effects to a digital print is one of the unique features of the M&R digital squeegee system. The puff ink is 4:544 minutes, 54 secondsflashed. The second white underbase is added. Now the fun part begins as the digital print is added. Count it in your 5:035 minutes, 3 secondshead how many seconds it takes to print this full-size t-shirt design. It's hard to tell from this action shot, but 16 digital print heads are at work here. 5:145 minutes, 14 secondsYou can see how fast it prints this particular art, but depending on the size of your image, this baby can knock 5:205 minutes, 20 secondsout up to 400 prints an hour. Our newly printed shirts are then flashed to gel cure the ink quickly. Lastly, a final 5:295 minutes, 29 secondsclear coat is added to protect the digital print and ensure washability. 5:345 minutes, 34 secondsThis is an important step and this is the reason why these prints last so long on the shirt after laundering. Then the 5:425 minutes, 42 secondsshirt is removed by the unloader and placed on the dryer conveyor belt. At the end of the dryer belt, the shirts 5:495 minutes, 49 secondsare segregated by size and stacked for the next step in the process, adding custom neck labels. The finishing touch 5:575 minutes, 57 secondsto our event shirts is adding custom neck labels. A benefit of using the jerseys 570MR 6:046 minutes, 4 secondst-shirt is that the blank comes with tear away labels. To keep the sizes organized, you'll want to do this step during the new label heat press process. 6:146 minutes, 14 secondsIn this shot, you can see the Livingston Systems tag along heat press platin, which makes this process easier. You can 6:216 minutes, 21 secondsmove the neck collar out of the way, and then the shirt's tear away label is removed. While the platin can be used as 6:286 minutes, 28 secondsa standalone tag platin, its design allows for pressing a DTF transfer on the tag and the chest at the same time. 6:386 minutes, 38 secondswhich can double output. It is worth noting that this platin can be used on your screen printing press, especially 6:456 minutes, 45 secondsif you have a tag bot installed. The heat press is a stall's Hotronics Fusion IQ, which quickly applies the neck label 6:536 minutes, 53 secondsto the garment. The transfer is a hot peel, so there is no waiting. 6:596 minutes, 59 secondsWe customize the neck labels and event bags using the digital transfer printed with the M&R Quattro. This high-speed 7:067 minutes, 6 secondssystem is perfect for creating vibrant, highquality, durable transfers that can be used for different applications such as the bags and t-shirts for this event. 7:177 minutes, 17 secondsIf you recall the first part of the video, we created the transfers to include our attendees logos in the art. 7:237 minutes, 23 secondsUsing digital transfers is a fantastic way to customize and make the event more personal. One of the items the attendees 7:317 minutes, 31 secondsreceived was the e-conscious Grove sling bag that was supplied by SNS Actinware. 7:367 minutes, 36 secondsThis is a 100% recycled polyester item and a perfect substrate for the digital transfer. To prep each bag pocket was 7:457 minutes, 45 secondsopened and the transfer pillow and hard platin were inserted. The transfer was positioned and special heat tape was added to keep the transfer in place 7:537 minutes, 53 secondsduring the heat application process. The bag is then heat pressed and the combination of heat and pressure melts the adhesive printed on the transfer 8:028 minutes, 2 secondspermanently fusing it to the surface of the bag. Thanks for watching this video. 8:088 minutes, 8 secondsContact M&R jerseys Livingston Systems or SNS Activeware for more information. 8:158 minutes, 15 secondsHuge shout outs to Cody Carano and the entire M&R Blue crew for their assistance in making this video. As 8:228 minutes, 22 secondsalways, be sure to check out the Shirt Lab tribe and join the industry's number one decorated apparel mastermind group. 8:308 minutes, 30 secondsWe're here to help.