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INDUSTRY ARTICLEOperational Execution

25 Best, 25 Worst: The Self-Assessment Exercise Every Print Shop Owner Needs to Try

March 30, 2026
OperationsProfitabilityLeadershipProduction WorkflowSalesCustomer Service

In this insightful piece, Marshall Atkinson presents a practical self-assessment exercise for print shop owners, highlighting 25 best practices and 25 pitfalls to avoid in their operations. Engaging in this exercise not only helps owners identify strengths and weaknesses but also fosters strategic thinking for improved performance in the decorated apparel industry.

INDUSTRY ARTICLE

25 Best, 25 Worst: The Self-Assessment Exercise Every Print Shop Owner Needs to Try

"Self-assessment is a crucial tool that empowers print shop owners to enhance their business by recognizing both their best practices and common mistakes."

Free Shop Growth Insights

Get Marshall's newest articles, proven strategies, and practical ideas on profitability, leadership, operations, sales, pricing, and AI for decorated apparel businesses. Built from 33+ years of industry experience and helping more than 3,000 shops improve performance.

Free Shop Growth Insights

Get Marshall's newest articles, proven strategies, and practical ideas on profitability, leadership, operations, sales, pricing, and AI for decorated apparel businesses. Built from 33+ years of industry experience and helping more than 3,000 shops improve performance.