Price for Profit
The #1 Selling Pricing Guide for the Decorated Apparel Industry
Most decorated apparel shops are underpricing their work — and it's quietly killing their profitability.
Price for Profit is the best-selling guidebook in the decorated apparel industry, giving you the proven formulas and strategies Marshall Atkinson has used to help more than 3,000 shops take control of their numbers and price with confidence.
Inside this guide you'll learn:
- The Print Plus and Value pricing models explained in plain language
- Proven formulas for calculating true job costs and profit margins
- How to stop guessing and start pricing with confidence
- Strategies for communicating price increases to customers
- How to identify where you're leaving money on the table right now
- The pricing mindset that separates profitable shops from struggling ones
Instant PDF download after checkout.