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2026 Thinking
How Shops Will Win, Stall, or Fail in 2026
The decorated apparel industry is changing faster than most shop owners realize.
2026 Thinking is a free guide from Marshall Atkinson that breaks down the forces reshaping how shops operate, compete, and grow — and what you need to do right now to stay ahead of the curve.
Inside this guide you'll learn:
- Why 2026 feels different from previous years for industry leaders
- How the Remaining Maturity Model explains where your shop stands
- What to start doing differently in 2026 to succeed
- The mindset shifts separating thriving shops from stalling ones